SWOT can also reveal areas of the business that are holding you back, or that your competitors could exploit if you don't protect yourself. SWOT Analysis is a simple tool that can help you to analyze what your company does best right now, and to devise a successful strategy for the future. What is a SWOT analysis? SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT analysis is a technique for assessing these four aspects of your business.
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